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The “Come On The Bay” campaign was launched mid-way through the Magpies fantastic Air New Zealand Cup season last year. Given the success of the team, the concept was actually launched five months earlier than originally intended but the momentum created by the Magpies, and the pride shown by the province in our representative team, was too good an opportunity to be missed!
The concept for “Come On The Bay” followed feedback gleaned from the Hawke’s Bay Regional Sport and Active Recreation Strategy which showed that, as a province, Hawke’s Bay was not as parochial or passionate about supporting its provincial teams as other regions. It was also recognised that sport had an important role to play in galvanizing the Hawke’s Bay community with a sense of provincial pride. |
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Sport Hawke’s Bay, along with the three most supported regional entities of the Hawke’s Bay Magpies, Hawke’s Bay United Football franchise and Hawks NBL franchise, have worked together over a period of twelve months to develop the concept. The launch of the catchy theme song, sung by Hammond Gamble, and branded merchandise was only the beginning of a campaign that we hope will gain further momentum.
The “Come On The Bay” brand is about Hawke’s Bay proudly competing against the rest. It’s about provincial New Zealand taking on the big guns and winning! With the rugby season over, the Magpies have passed the “Come On The Bay” mantle to Hawke’s Bay United for the summer New Zealand Football Championship season, who in turn will pass the baton onto the Hawks for the start of the NBL season. But while they may be the owners and keepers of the brand, “Come On The Bay” is not an exclusive club. It’s available to other Hawke’s Bay teams who where the black and white of our province.
We saw the successful Hawke’s Bay Cricket team rally behind the brand for their recent crushing of Taranaki in the Chappell Cup final, while the Hawke’s Bay Speedway team has also using the brand for their inter-provincial encounters and other codes are also coming on board. “Come On The Bay” is still in its fledgling state and there are plans afoot to roll out a whole array of merchandise and generic support material to be available to any team that wears the Hawke’s Bay colours. It does however require sponsors and funders to maintain its longevity.
So get behind the “Come On The Bay” campaign, support your provincial teams and be proud of your province.
Come On The Bay!
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Click here to download the Come On The Bay jingle, sung by Hammond Gamble & the Mad Magpies. (2.6MB MP3 format)
Click here to download the lyrics to the Come On The Bay jingle.
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